Mothers Fight for Clean Air, Climate Safety, and Environmental Justice for Children Across the Country
In a year defined by attacks on climate progress, clean air, and toxic chemical protections—unprecedented in the history of the Clean Air Act under any administration—Moms stood united to defend and protect children’s health.
In 2025, Moms Clean Air Force, the largest parent-led climate organization in the U.S., played a critical role as a trusted guardian of our children’s health, raising public awareness, exposing injustices, and holding regulatory agencies and elected officials accountable for reckless federal threats to clean air, toxic chemical protections, and progress on global warming. With the addition of nearly 100,000 new members this year, Moms boldly raised our voices against the Trump administration’s radical war on environmental protections, using the power of Moms’ messaging championing children’s health.
Tens of thousands of Moms’ members spoke out against the Environmental Protection Agency’s efforts to unravel historic progress on clean air and climate stability. Moms held hundreds of meetings with lawmakers across the country to advocate for federal, state, and local climate action. Moms brought the urgency of chemical safety to Congress. And Moms elevated public understanding of the increasing environmental harms of data centers.
Moms work in 2025 and over the last decade-plus, on behalf of children and our 1.6 million members, received national and international recognition last year:
- In March, Moms accepted a prestigious BreatheLife Voice honor from the World Health Organization for Moms’ Co-Founder and Director Dominique Browning.
- Moms’ Associate Vice President Isabel González Whitaker was invited to the United Nations’ Second Global Conference on Air Pollution and Health, where she spoke on a panel titled Advocacy for Our Right to Breathe Clean Air.
- In August, Parents Magazine honored González Whitaker with a prestigious Next Gen Award for her work as an advocate and leader.
- In October, TIME magazine honored Browning as one of the Time100 Most Influential Climate Leaders in 2025.
- Browning was also featured with a dedicated chapter about her pivot from journalist to climate leader, alongside Oprah, Carol Burnett, and Jamie Lee Curtis, in the national bestselling book All the Cool Girls Get Fired.
- Sachamama named Moms’ Liz Hurtado, who heads our Latino engagement program, EcoMadres, on their 2025 list of 100 Latinos Most Committed to Climate Action, one of only 18 U.S.-based advocates on the list.
- In November, Moms won an Anthem Award for our Plastics and Petrochemicals Campaign, a campaign that garnered nearly 20,000 signatures for our Break Free From Plastic Pollution Act petition, generated 95 news stories, and 1.3 million impressions on social media.
With your generous support, Moms continues to fight for children’s right to live in a healthy, stable environment. We are proud to share the highlights of our work in 2025.
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2025 BY THE NUMBERS
- We hit the milestone of 1.6 million members.
- Our members sent more than 245,800 messages to Congress, EPA, state and local officials, and the White House about clean air and climate protections.
- We had 219 meetings with elected officials at all levels of government and delivered fact sheets to more than 550 congressional offices.
- We appeared in 3,247 articles, broadcasts, op-eds, and letters to the editor, sharing stories that inspire, educate, and drive action!
- More than 350,000 people visited our website, with 36,150 reading our fact sheets and resources and 90,500 more reading our articles!
- Our audience reach on Facebook grew to 85 million, and our Instagram followers grew by more than 60%.
Kids Clean Air Force members from Maryland and Virginia joined Senators Ed Markey and Alex Padilla for a press conference to oppose EPA’s proposal to rescind the Endangerment Finding, September 2025.
LEGISLATIVE AND REGULATORY CAMPAIGNS FOR CHILDREN’S HEALTH
Holding EPA Administrator Lee Zeldin accountable: In early December, Moms launched a campaign to hold EPA Administrator Lee Zeldin accountable for the corruption, since his confirmation in January, of EPA’s core mission of protecting human health and the environment. The Zeldin Must Go campaign includes a petition that in three short weeks garnered 20,000 signatures; a social media campaign; and a letter to the Senate Committee on Environment and Public Works and the House Committee on Energy and Commerce, which Politico ran as an exclusive, calling for Congress to exercise its authority to conduct oversight hearings on the corruption of EPA’s mission under Zeldin’s leadership. We are continuing this campaign into 2026.
Defending the Endangerment Finding: One of the most alarming threats to public health coming out of this administration is Administrator Zeldin’s proposal to revoke the Endangerment Finding, the legal and scientific foundation of EPA’s ability to limit climate-warming greenhouse gas pollution. The moment Zeldin announced his intention to revoke this finding, Moms launched a robust campaign to educate our membership about this pivotal issue, including a landing page, petitions, a press conference, numerous articles, media outreach, and social media. From February to the close of the comment period in August, our members sent more than 30,000 messages to EPA urging them to keep cutting climate pollution, and our social media videos explaining what’s at stake have been viewed by more than 100,000 people.
Moms’ Danielle Berkowitz-Sklar speaks out against the Zeldin EPA’s plan to revoke the Endangerment Finding at a press conference hosted by Senator Ed Markey, July 2025.
Our organizers in states across the country spotlighted the stories of people impacted by climate-driven extreme weather—which would be put on steroids without Endangerment Finding-backed protections. This summer, Moms cohosted Extreme Weather People’s Hearings in Asheville, North Carolina, and Phoenix, Arizona, where dozens of community members shared how storms like 2024’s Hurricane Helene and record-breaking extreme heat have upended their lives. The events were covered by The Assembly, Inside Climate News, and AZ Mirror and in an on-air TV interview with our Arizona organizer on AZ Family.
When the Endangerment Finding public comment period opened in June, Moms’ efforts kicked into high gear. We mobilized people across the country to defend this vital public health protection through virtual and in-person events, meetings with lawmakers, and a robust social media campaign. In a webinar featuring Rep. Yassamin Ansari (AZ-3), which had 20,000 views, we partnered with leaders across the climate movement to teach people how to write and deliver comments to EPA. By the end of the comment period, nearly 19,000 individuals had submitted comments to EPA on behalf of Moms Clean Air Force.
In August, more than 40 Moms testified at a four-day virtual public hearing on EPA’s proposal to rescind the Endangerment Finding and climate pollution limits for tailpipes. Among those who testified was Moms’ former Arizona Field Organizer, Hazel Chandler, who testified from hospice just months before passing away. We also mobilized lawmakers to defend the Endangerment Finding, sending messages to nearly 170 congressional offices and recruiting them to sign onto the Sustainable Energy and Environment Coalition (SEEC) Endangerment Finding letter.
Our beloved Arizona Field Organizer Hazel Chandler.
We kept up the drumbeat on the importance of the Endangerment Finding even after the comment period ended. USA Today, which has a readership of 123 million, published a op-ed on the topic by Moms’ Elizabeth Bechard in October.
Connecting the Endangerment Finding to deadly petrochemical pollution: Our team provided critical thought leadership on the intersection between the Endangerment Finding and petrochemical pollution, including a comprehensive Q&A resource on the topic. Dominique Browning hosted an event titled Fueling Disaster: How Rescinding the Endangerment Finding Would Worsen Petrochemical Disasters which brought together plastic chemical experts Dr. Leo Trasande, Jo Banner, and Moms’ Cynthia Palmer to talk about the vicious cycle of harm that rescinding the Endangerment Finding would do to communities living near petrochemical facilities and the consequences this would have on our climate. The event was watched by 15,000 people.
Cynthia Palmer, Senior Analyst for Petrochemicals, submitted a 14-page technical comment letter showing how reversal of the Endangerment Finding would jeopardize clean air rules that protect us from climate emergencies, threatening to usher in a future of catastrophic chemical disasters, including bursting pipelines, burning and exploding petrochemical facilities, and flooding hazardous waste dumps. She wrote an op-ed putting a human face on this devastating connection that was published in TIME.
Standing up for vital Clean Air Act protections: In the spring of 2025, Moms sounded alarm bells about a Congressional Review Act (CRA) resolution that would eliminate protections against seven of the most dangerous and deadly pollutants for over 1,800 of the worst industrial polluters. Our members sent more than 15,000 messages to their members of Congress and even President Trump, urging them to hold the line on these protections. We also sent messages to over 2,500 congressional staffers, and our team visited 400 (of 435) House offices ahead of the vote to deliver and discuss our fact sheets that outlined the recklessness of the resolution. We worked with committee leadership to find members to make floor speeches and provided materials to Speaker Jeffries, at his office’s request, for distribution to the Democratic Caucus. Though the outcome of these votes was deeply disappointing, we held the line with Democratic support for environmental safeguards.
Fighting the delay of the 2024 methane rule: Throughout 2025, we’ve been closely tracking EPA’s attempt to delay implementation of vital oil and gas methane protections. In September 2025, Moms staff and organizers met with the Office of Management and Budget (OMB) and joined the Environmental Defense Fund (EDF) for a briefing with members of Congress on methane. Moms’ organizers in the key states of Pennsylvania, New Mexico, and Colorado gave oral comments to EPA. More than 9,000 members took action through our petition on the methane delay.
Moms also worked closely with EDF to oppose a Senate Congressional Review Act resolution that would additionally delay protections from the EPA methane rule. In November, this CRA failed to garner enough votes to move to a formal vote and was closed. This was an important win and an opportunity to show pushback from Congress to the Zeldin EPA’s illegal actions to delay methane protections.
Defending the Greenhouse Gas Reporting Program (GHGRP): In early October, Moms testified at a virtual EPA hearing to defend against a proposed rollback of the Greenhouse Gas Reporting Program, which provides critical public information about climate pollution, like carbon dioxide and methane, from the country’s largest emitters. That month, we also hosted another educational webinar to teach dozens of people how to write their own public comments. We sent messages to 16 congressional offices to urge sign-on to Rep. Luz Rivas’ (CA-29) letter on the GHGRP, and our GHGRP petition resulted in over 16,000 messages to EPA.
Protecting the Toxic Substances Control Act (TSCA): This fall, EPA moved to undermine important safety reviews for existing toxic chemicals. Moms pushed back and delivered over 14,000 petition signatures and an 11-page technical comment letter urging EPA to keep existing chemical safety reviews strong.
We also mobilized a robust campaign to defend TSCA’s New Chemicals Program, releasing a new fact sheet, launching a petition, and meeting with nearly 50 House and Senate offices to educate them about the chemical industry’s efforts to weaken new chemical safety reviews.
For Children’s Environmental Health Day in October, we hosted a webinar with investigative journalist Mariah Blake, author of They Poisoned the World: Life and Death in the Age of Forever Chemicals, who explained how everyday chemicals harm our families’ health. The webinar, which garnered more than 6,500 views, offered parents advice on how to reduce children’s chemical exposure.
Demanding stronger power plant protections: In June and July, Moms met four times with the White House Office of Management and Budget to ensure our voices were heard on record opposing the proposed rollbacks to the Carbon Rule for power plants, Mercury and Air Toxics Standards (MATS), Endangerment Finding, tailpipe pollution standards, and a proposal to delay implementation of methane protections. Moms delivered 58 oral testimonies at virtual hearings on the Carbon Rule and MATS in early July.
In August, Moms delivered over 14,000 signatures to EPA protesting their proposal to roll back the Carbon Rule and over 11,000 signatures against their proposal to weaken the recently strengthened Mercury and Air Toxics Standards (MATS) for coal-fired power plants. We continue to educate our membership about the harms of mercury and other dangerous air toxics covered by MATS, raising the alarm about the harms of Trump’s “free pass to pollute” exemptions through videos that amplify the voices of communities living near impacted coal plants in Colorado and Wisconsin.
Growing awareness about the harm of plastics and petrochemical pollution: Spreading the message about the health and climate harms of plastic and petrochemicals remains core to Moms’ work. In April, we hosted our annual summit, A Plastics Crisis in Plain Sight. Renowned scientist Dr. Shanna Swan spoke about endocrine disruptors in plastics, alongside doctors, community members, and government officials. Rep. Summer Lee (PA-12) concluded the event by announcing the first-ever Environmental Justice Caucus in Congress. Over 182,000 people have viewed the summit livestream and content from the summit was showcased in POLITICO Playbook, Plastic News, The New Lede, Telemundo DC, and several NBC affiliates. We also launched our Microplastics 101 fact sheet and a short video on the plastics crisis.
TIME’s Alice Park, Dr. Shanna Swan, and Dominique Browning at Moms’ Plastic Summit.
Rep. Summer Lee announces congressional Environmental Justice Caucus at Moms’ Plastic Summit.
In October, EcoMadres’ Danielle Berkowitz-Sklar spoke on a World Economic Forum Global Shapers panel in Washington, DC, about climate science and global frameworks, sharing how the buildout of plastics and petrochemical facilities are undermining our ability to meet Paris Agreement targets.
In late November, Moms testified at a virtual public hearing to push back against EPA’s proposed new rules for the hazardous waste incinerators that are embedded in chemical manufacturing facilities and other petrochemical plants.
CHAMPIONING STATE AND LOCAL CLIMATE ACTION
As we faced grave challenges in our fight for clean air at the federal level, we actively championed state and local climate action in 2025.
Advancing strong state methane protections: In March, Moms joined Pennsylvania Governor Josh Shapiro, the state Department of Environmental Protection, EDF, and Penn Mechanical in Western Pennsylvania to celebrate the plugging of 300 orphaned or abandoned oil and gas wells in the state. Plugging these wells helps to stop leaks of the potent climate-warming pollutant methane and toxic chemicals, like benzene, a carcinogen and endocrine disruptor.
Moms’ Vanessa Lynch and Patrice Tomcik with Governor Shapiro to celebrate the plugging of the 300th orphaned or abandoned oil and gas well. Photo by Christopher Whitlatch.
Moms has also been working with EDF to identify orphan oil and gas wells in Pennsylvania since 2024. The estimated number of undocumented wells in the state is between 300,000 and 700,000, all of which could be leaking climate-warming methane and volatile organic compounds into the air, water, and soil. In the second phase of the project, carried out during summer 2025, we supported outreach in southwest Pennsylvania communities where specially equipped cars and on-foot inspectors with backpack magnetometers set out to hunt down orphan wells to be plugged by the state with funding from the Infrastructure and Investment Jobs Act. Moms updated our fact sheet on orphan wells and held a webinar in June with EDF to educate Pennsylvania stakeholders. We aim to replicate this work with a multi-state workforce development program to plug orphan wells in New Mexico, Louisiana, Texas, Arkansas, California, and North Dakota.
In September, Moms attended the New Mexico Governor’s press announcement for the release of EDF’s methane data on the Permian Basin. This data showed that methane intensity in New Mexico was half that on the Texas side of the basin, indicating that strong New Mexico state methane rules are working. This is the first data we have on methane intensity across a geographical area where state policy is the biggest difference.
In Colorado, Moms celebrated when the state Air Quality Control Commission finalized a rule to limit methane pollution from landfills on December 18. Moms worked hard all year for this pathbreaking rule, participating in a workshop about environmental justice considerations with the Air Pollution Control Division, working to get signatures for coalition and elected official letters to strengthen the rule, and giving testimony at a public hearing in August. Landfills are the third-largest source of methane pollution in the U.S., and this state rule sets an important precedent for future federal rules.
Advocating for local momentum on clean vehicles and clean energy: In March, a Moms Pennsylvania field organizer joined U.S. Rep. Summer Lee (PA-12) and Pittsburgh Public Schools officials at a special ribbon-cutting ceremony to celebrate the deployment of 16 new zero-emissions electric school buses in the city. The buses were funded by EPA’s Clean School Bus Program, which also subsidized 18 new electric school buses for the Dearborn Public Schools fleet in Michigan. Michigan Moms members supported the effort to secure this win for schoolchildren’s health, and we celebrated the school buses’ arrival alongside the community and U.S. Rep. Rashida Tlaib (MI-12).
Moms’ Elizabeth Hauptman with Congresswoman Rashida Tlaib to help Dearborn Public Schools celebrate the addition of 18 new electric school buses and 20 new EV chargers to its fleet.
Also in March, New Mexico passed two of the three parts of the Clear Horizons Act: a $937 million fund aimed at diversifying the economy, advancing clean energy infrastructure, providing green job training, and improving public school facilities, alongside an innovation fund for state agencies to create master plans and increase capacity to implement climate change policy. Moms supported the bill, working to educate policymakers and coalition partners on the benefits of electric school buses in reducing health-harming emissions, as well as protections from methane from oil and gas production. Importantly, the policy package includes $60 million for schools to install electric school bus infrastructure. (The third part of this legislation, which aims to set state emissions reduction goals to drastically cut harmful pollution, will be reintroduced in 2026.)
Georgia Moms wrote a statement in support of a Cool Roofs Bill, which the Atlanta City Council passed in June. The bill amends the city’s building code to add a new section for roofing reflectance standards to reduce heat produced by darker roofing materials. This change will help to fight the urban heat island effect and the public health harms of extreme heat.
In Michigan, we cosponsored the second annual Michigan Clean Cruise electric vehicle (EV) showcase, an event that brought together Michigan elected officials, EV industry leaders, and climate advocates from across the state to promote clean transportation. The event was covered by multiple state outlets, including the Detroit Free Press.
Our Pennsylvania chapter cohosted an event with Rep. Chris Deluzio (PA-17) at the Community College of Allegheny County’s rooftop solar array in September. The congressman was joined by the 16-year-old son of our Pennsylvania organizer, who spoke about the importance of climate investments to secure a clean and habitable future for him and his peers. The event was covered by NPR and Pittsburgh City Paper.
Our North Carolina organizer hosted a national webinar with Bob Keefe of E2 (Environmental Entrepreneurs) highlighting clean energy progress in North Carolina and Florida. They talked about why the shift from fossil fuels to cleaner energy is vital for a stable environment and healthy families. This transition is not just about protecting the health and well-being of our children; it’s about ensuring they can thrive in affordable communities with good jobs and have secure futures.
In October, our Wisconsin organizer was invited to participate in a healthcare roundtable hosted by Wisconsin Governor Tony Evers. She spoke on connecting the dots between air pollution, global warming, children’s health, and health care, driving home that we cannot have healthy kids without good health care. She also highlighted the importance of clean energy as a pathway to better air quality, which will lead to healthier kids and fewer instances of asthma.
Speaking out for fair and just utility bills: In October, Moms’ Nevada organizer and partners hosted a press conference ahead of a meeting of the state Public Utilities Commission to speak out against NV Energy’s rate hike and the implications on Nevadans’ health and pocketbooks. Moms Clean Air Force called for transparency and strong oversight, demanding that Nevada adopt energy planning policies that protect families, safeguard our children’s health and future, and put people before corporate greed.
Mary Wagner speaks in Las Vegas.
In November, our Wisconsin organizer helped plan a Climate Utility Justice Lobby Day at the State Capitol in Madison, which mobilized over 150 people to conduct over 50 legislative meetings advocating for the health benefits of renewable energy.
Fighting plastics and petrochemical facilities in local communities: Moms is supporting residents of Columbia, Maryland, in fighting an “advanced recycling” plastics burning facility proposed by the serial polluting chemical company, W.R. Grace. We cohosted a town hall for elected officials about the health harms of burning plastic and trained over 20 community members to testify at the local county council. We amplified the community’s message by placing op-eds in the Baltimore Sun, published articles on our website, and created social media to support residents’ advocacy.
In Ohio, a Moms’ field organizer visited Freepoint Eco-Systems’ “advanced recycling” plastics burning plant in Hebron and took video of the polluting facility showing plumes of black smoke spewing out of the stacks. The video, which we shared with news media and elected officials, prompted the Ohio Environmental Protection Agency (OEPA) to temporarily shut down the facility to address the rampant pollution. Dina Pierce, spokesperson for OEPA, also noted the black smoke in the video in the agency’s comments.
Moms’ field organizer in Colorado worked alongside local partners and community members to educate the public and elected officials about the dangers posed by an Astera facility in Fruita that would burn plastic waste to create toxic fuel. Working with the community, we collected over 1,300 signatures for their petition in two weeks, printed yard signs, engaged with local leaders, and turned out mass attendance at a town hall meeting and facility site tour. The pressure from the community resulted in Astera’s decision to withdraw plans for the Fruita facility, but it is now looking to locate the facility in Grand Junction. Moms’ organizers in Colorado are working with local organizations in Grand Junction to intervene.
In the fall of 2025, we prepared and submitted a 20-page comment letter on the Lima Ohio Petrochemical complex (five co-located petrochemical companies), focusing on the draft Title V permit renewal for Nutrien PCS Nitrogen. Our organizer in West Virginia sounded the alarm about the Clean Seas “advanced recycling” facility in Bell, located directly across the street from a high school. And importantly, we celebrated wins as plans for two proposed “advanced recycling” plastics burning plants were cancelled after Moms, partners, and local communities turned up the pressure—Alterra in Pennsylvania and Resynergi in California.
Educating our members about the environmental threats of AI data centers: In communities in Virginia, Tennessee, Georgia, Pennsylvania, North Carolina, and Arizona, we’re keeping our eyes on the rapid proliferation of data centers, particularly given that EPA Administrator Zeldin has identified AI expansion as a priority for his tenure. In Memphis, we’re sounding the alarm against Elon Musk’s xAI Colossus facility, collecting hundreds of signatures on a petition calling for strong air quality controls, attending community meetings, and spreading the word about what’s an stake in local news outlets and articles on our website. We’re doing the same in Virginia, home to the largest concentration of data centers in the world, working with a state-wide coalition and collecting petition signatures ahead of the 2026 General Assembly session. Our social media videos explaining the health and climate impacts of data centers have generated more than 100,000 views.
AMPLIFYING OUR VOICES FOR JUSTICE
Advocating for climate and clean air justice for every community: Communities of color are more likely than their white counterparts to be located near pollution and climate threats. In May, Moms convened a conversation on maternal and children’s health for women of color, spotlighting the disproportionate and dangerous impact of air pollution, extreme heat, and plastics on birth outcomes in these communities. We were joined by policy experts, healthcare professionals, environmental advocates, community leaders, and media voices to address this urgent issue. The event was watched by 40,000 people, and our media partner was the award-winning outlet The 19th.
Almeta Cooper, Stephanie Reese, Luz Drada, Isabel González Whitaker, Liz Hurtado, and Danielle Berkowitz-Sklar at the Maternal & Child Health in a Dangerous Climate Forum.
Priya Bathija, Almeta Cooper, and Dr. Doris Browne.
In a special Juneteenth Coffee & Climate Conversation, Moms’ Almeta Cooper and Stephanie Reese explored how maternal and children’s health, pollution exposure, and policy change intersect. Stephanie also wrote an opinion article published in The New Lede about the connection between the freedom Juneteenth represents and the ongoing fight for clean air and water.
In August, Stephanie interviewed environmental advocate Kim Noble about the importance of equitable access to environmental education in our schools for our ongoing Justice in Every Breath series.
Moms’ Stephanie Reese spoke alongside members of Congress, union workers, and climate advocates to demand that President Trump and unelected billionaire Elon Musk end their unconstitutional funding cut-off to critical EPA programs for clean air, clean water, and climate action—programs authorized and appropriated by Congress.
Leading up to the 10-year anniversary of Children’s Environmental Health Day in October, our Community Health Equity team led a robust “Child Health Champion” campaign in partnership with the Children’s Environmental Health Network and EDF. The initiative included a series of three advocacy training sessions for our membership and an op-ed published in Word in Black and the Sacramento Observer.
Amplifying Latino voices: EcoMadres, Moms’ Latino engagement program, continues to collaborate with a broad network of partners to amplify Latino voices. During Mother’s Day weekend, EcoMadres was featured on over 20 Telemundo local stations, spotlighting our work at the intersection of environmental and maternal health.
We also launched two series this winter: EcoMadres Investigates, a webinar series highlighting the critical climate issues impacting Latino communities, and Uprooted: Family Stories of Climate Migration, an editorial and social media campaign amplifying the experiences of families displaced by climate disasters.
At EcoMadres’ Second Annual Summit in September, a series of panel discussions about experts illustrated how global warming is putting a strain on families and highlighted clean energy solutions that lower both electricity bills and pollution. This Hispanic Heritage Month event featured music from the EcoMadres band, SonTierra, and debuted our first-ever Clean Air Champion Award to mom-daughter duo Ana Gonzalez and Jacky Banderas. The summit was viewed by 15,000 people.
Las Dos de Sinaloa with Mary Wagner and Isabel González Whitaker at the Second Annual EcoMadres Summit.
Thanks to our partnership with Lovexair Foundation, EcoMadres’ Liz Hurtado was invited to join global advocates at the United Nations during Climate Week NYC to sign the Global Pledge for Healthy Indoor Air, the first international effort to recognize clean indoor air as a basic human right. EcoMadres’ presence was also felt internationally in November, when our own Danielle Berkowitz-Sklar attended COP30 in Brazil, hosting and speaking at an event centering children’s health through intergenerational collaboration.
The team’s work yielded significant media coverage in 2025, including interviews with NBC Bay Area and Univision LA. In addition, a profile of SonTierra, the EcoMadres Ecomusica ensemble, was featured in Billboard—a publication read by 20 million people worldwide.
SonTierra at the Second Annual EcoMadres Summit.
BROADENING THE POWER OF MOMS: SOCIAL MEDIA, TRADITIONAL MEDIA, AND WEBSITE ENGAGEMENT
In 2025, more people than ever showed interest in Moms’ work. In addition to thousands of earned media hits, new visitors to our website increased 35% over last year, and we also saw a 21% increase in engagement with our web content compared to last year, meaning people are spending more time on the site, visiting more pages, and clicking more links.
We use our website and robust social media channels—Instagram and TikTok have seen extraordinary organic growth this year—to hold the current administration accountable, closely tracking actions that harm children’s health and highlighting the discrepancy between what the administration says and what it’s doing in powerful videos like this one. Our communications channels also distribute a wide variety of ongoing series written and produced by in-house experts, including Mom Detective, Science Matters, What’s in the Air, Climate Questionnaire, Call the Doctor, Life Under Threat, and Climate Change and Mental Health.
LOOKING AHEAD
No matter the battles ahead, we remain steadfastly focused on defending clean air, climate, and protections against toxic chemicals in the United States. Our key priorities for 2026 include:
Protecting clean air and climate safeguards: In the coming months, we will continue to raise public awareness of the harms of environmental protection rollbacks that we anticipate EPA will finalize, including recent updates to MATS, power plant carbon standards, the Greenhouse Gas Reporting Program, and the Endangerment Finding and greenhouse gas emissions standards for vehicle tailpipes. In addition, we are mobilizing to defend against another anticipated onslaught of proposed rollbacks, including threats to methane protections, tailpipe emissions standards for light- and heavy-duty vehicles, chemical manufacturing rules, chemical disaster rules, and ethylene oxide standards for commercial sterilizers. We are preparing our team to testify at potential EPA hearings, readying social media and press campaigns, and working closely with partner organizations to push back against expected threats.
Defending children from extreme weather threats: 2025 was yet another year of devastating climate disasters, and we remain more committed than ever to protecting children and communities from the escalating harms of extreme weather. After developing a House resolution on children and extreme weather, which has been introduced for the past two years, we are now working on a resolution on extreme weather and youth sports. We are in the process of identifying a congressional sponsor for this resolution and hope to see it introduced in spring 2026.
Fighting plastics and petrochemical pollution: We are actively planning for our 2026 Moms Clean Air Force summit this spring, which will focus on the health harms of microplastics and the fossil fuel industry’s role in creating a world saturated with toxic plastic waste. Our organizers will continue to fight the plastic and petrochemical industry’s buildout on the ground across the country, including working to halt the buildout of “advanced recycling” plastics burning facilities.
Championing clean school buses: Moms has supported EPA’s Clean School Bus Program for years, advocating for children’s right to a healthy ride to school. We are anticipating changes to the program and are poised to act once the next funding period is announced. In anticipation of EPA prioritizing fossil fuel buses over electric buses, our team is preparing to encourage school districts to apply for cleaner, healthier electric buses.
Monitoring and educating our membership about emerging threats: We continue to remain vigilant about the environmental health threats posed by fossil fuel-powered AI data centers. We will continue to educate our membership about this emerging issue and closely monitor opportunities to engage with these issues in ways that align with our priorities.
Making progress at the state and local levels: Given challenges at the federal level, our state and local work continues to grow in importance. In 2026, our team is continuing to push state and local leaders for progress on protections from air pollution, global warming, and toxic chemicals, urging Governors and Attorney Generals to lead by updating and strengthening state clean air and climate protections. Our state methane work will continue with stopping methane buildout, advocating for strong landfill regulations, and identifying orphaned wells to plug. Moms will also work with local governments through our Moms & Mayors program, which will prioritize community cleaner energy projects and climate-resilient smart surfaces as well as work to protect children’s health from “advanced recycling” plastics burning and data center pollution.
Getting Out the Vote: Beginning the summer of 2026, Moms organizers in our 13 states will engage in a nonpartisan Get Out the Vote campaign, encouraging the public and our members to vote in the November 2026 midterm elections. Energy costs were a central focus of the November 2025 off-year elections in Georgia, New Jersey, and Virginia, as part of the larger discussion on affordability. This is likely to remain a top concern in 2026, allowing an opening for Moms and other clean energy advocates to tout the importance of incentivizing and supporting clean, affordable, and reliable energy sources as a kitchen table issue. We plan to incorporate this messaging into our GOTV work next year.
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