Amy Ziff is founder and executive director of MADE SAFE®, America’s first nontoxic certification verifying that everyday household products, ranging from baby to beauty and furniture to fashion items, are made with safe ingredients not known to harm human health or ecosystems. The goal is to use the marketplace to bring about change in order to eliminate the use of harmful ingredients and materials.
Amy pioneered the Made With Safe Ingredients Screening Process and led the building of the organization’s revolutionary Toxicant Database, to create one of the most rigorous human health safety standards on the market. She spends her days helping companies innovate safer and more sustainable products.
Amy is a seasoned entrepreneur and award-winning brand marketer with a Masters in Journalism and Communications. She is also a certified health coach obsessed with living a low-tox life. She and her husband live outside of NYC where they are raising three kids and a dog named Milkshake while tinkering with growing their own food.
Amy regularly writes about the chemical world we live in at www.madesafe.org and speaks at events around the world.