Victory! A Petition Goes Viral (video)

BY ON February 4, 2013

I don’t watch the news that often. I find most of the stories depressing and a sad commentary on the state of the world– something that I’m already well aware of. This week was a different story. Last Wednesday night I watched the news from start to finish.

Let me back up for a minute before I get to why I watched the news. I started a petition over at demanding that Procter & Gamble (makers of Tide) strip a harmful cancer-causing chemical out of Tide Free & Gentle®.

The petition went viral.

Over 78,000 people signed, demanding that Procter & Gamble change the formulation of their Tide laundry detergent. After almost a year, Procter & Gamble realized they could no longer ignore our concerns.


Procter & Gamble agreed in a California court to reformulate its detergents to reduce levels of 1,4 dioxane by September of 2013!

Now I can tell you why I watched the news.

 Lori Popkewitz Alper and Amalia BarredaI received an email on Wednesday from Amalia Barreda, (a local Boston reporter, right) asking if she could interview me about the Tide victory.

I remember from my last two television interviews that the turn around time was very quick. This was no different. They showed up at my doorstep in an hour an a half. Somehow I managed to pull it together by shoving a lot of stuff in cabinets and closets. My house had the outward appearance of being somewhat clean.

They came in and we began casually discussing the Tide petition. I barely noticed when the cameras started rolling.

What I loved most about this interview was the casual tone that Amalia set. It was as though we were having a friendly conversation. Her questions were insightful and clear. We spoke for a bit and then they filmed some footage of me doing my bloggy thing-working on my laptop!

Here’s the clip…

This originally posted on Groovy Green Livin.


TOPICS: Activism, Cancer, Toxics