This piece was cross-posted at Writes Like She Talks 
I first spotted this on Progress Ohio’s blog, where they ask, “AEP: How Many Lives Are Your Polluter Profits Worth?:
Join the on-the-ground fight against AEP’s outrageous dirty air bill, which would block life-saving clean air standards and cause 17,000 premature deaths every year! Over the next couple of weeks, we will be organizing local events in Columbus to increase the pressure on the big polluter.
“Ask What is Your Number?” Day of Action
Date: Thursday July 14th Time: 10am – 11am
Where: AEP Headquarters, 1 Riverside Plaza (Marconi and Long)
Meet: North Bank Park (Neil Ave and Spring St)
What: After a short walk from North Bank Park, we will have a press conference/ demonstration asking AEP “How many is too many”?
Join us on Thursday to support clean air in Ohio and nationwide! Banners and signs will be provided.Read more from the Environmental Defense Fund at their Ask What’s Your Number site. They’ve got sample tweets you can post including:
17k premature deaths from @AEPnews’s dirty air bill. How many deaths are ok? #WhatsYourNumber #CleanAir http://goo.gl/hmja1 Tweet this!
@AEPnews’s Dirty Air Bill = 240k asthma attacks and 17k premature deaths. Acceptable? #WhatsYourNumber http://goo.gl/hmja1 Tweet this!
No advanced pollution controls on 40% of @AEPnews’s plants. How many lives is that costing? #WhatsYourNumber http://goo.gl/hmja1 Tweet this!
And they’ve also posted this PSA – warning, it features a child on a breathing device and is not easy to watch or listen to – as a mom with a child who has reactive airway disease, I feel it very viscerally:
Please remember, the deadline to submit comments on the new Mercury and Air Toxics rule has been extended to August 4. If you haven’t already done so, you have through then to email the EPA and show your support for the rule. And, of course, you can join the Moms Clean Air Force to help fight for clean air for our kids anytime. Every voice counts and is needed. Thank you.