“If it’s Melted, it’s Ruined!” Ben and Jerry’s Call for Climate Action

BY ON May 28, 2015

Ben and Jerry's Save Our Swirled ice cream calls for climate action

Ben and Jerry’s ice cream just released an SOS in their newest flavor, Save Our Swirled. Save Our Swirled aims to inspire climate change action, “If it’s melted, it’s ruined!” With ice cream swirls, plus “melting” dark and white fudge ice cream cones, it’s an unforgettable climate change message that Moms Clean Air Force applauds.

With 2014 being the warmest year ever recorded, Save Our Swirled is part of an ongoing campaign to raise public awareness about the disastrous effects of climate change.

“For Ben and Jerry’s, it’s a mess. For the planet, it’s a metaphor, because a two-degree warming of our planet’s climate would have an equally dramatic, though much more significant impact.”

WATCH this video and TAKE ACTION against CLIMATE CHANGE:



TOPICS: Climate Change, Food