Why Moms?

BY ON January 10, 2012

Dominique BrowningI’ve been asked more than a few times why we are Moms Clean Air Force…and not Moms and Dads, or Parents….or The People’s Clean Air Force.

All good possibilities. But here’s how Moms came about: there’s lots of energy online among self-styled “mommy bloggers”–and many who don’t think of themselves that way at all, but are concerned consumers–who investigate everything from BPA in their plastics to air filters for their homes. There is lots of conversation on the ‘net about how to parent protectively–buy the best thing, find the best advice. Moms are clearly still the primary caregivers, and moms use the Internet actively in parenting.

We wanted to speak to those concerned parents about something you can’t buy: clean air. Our message is simple. Sometimes being a good mom means being an engaged citizen.

Of course, Dads care just as much as moms do about clean air and clean water. And of course there are plenty of dads out there who are the primary caregivers. But they aren’t as active with those concerns online, so it seemed harder to reach them.

The other reason is more personal. As my children left home, first for college, and then, graduating, went on to make their own homes, I found myself still wanting to “parent” them. I’m still their mom. I’m still a mom. And suddenly, I realized that starting a movement of moms would be a way to still be a mom, still try to take care of my children–of all of our children. So there is powerful mother energy motivating me here.

I like to say that Moms Clean Air Force is for moms–and for everyone who had a mom. We are doing this in honor of parenting, and in the hope that we will leave the world a bit cleaner and brighter for our children. Everyone who cares about that is more than welcome to join us.


TOPICS: Activism, Motherhood, Pollution

  • i’m the founder & chair of Centre For Child Honouring http://www.childhonouring.org
    we’d be pleased to be listed as Partner to your important alliance.
    congrats on all you’re doing.
    we, in Canada, are SO with you!
    Raffi Cavoukian.

    yes, that Raffi, of Baby Beluga & other songs : )
    singer, author, children’s champion, ecology advocate, entrepreneur,
    systems thinker, global troubadour.

    • OK, first let me get done whooping and hollering.
      Then, I have to call my sons, now aged 23 and 27…but not a day of their childhood went by without our singing songs with you…and tell them The Legend wrote in.
      And THEN, let me thank you for your support. And of course, we are honored to have you as a partner. I would love to talk to you about how we can further the cause. And many, many thanks for this ringing and lyrical vote of confidence!

  • Hi Raffi!!! We are beyond honored that The Centre For Child Honouring, and you want to partner with Moms Clean Air Force.

    Readers, I recently read the quote below by Raffi and it summed up why we are fighting for our children’s right to breathe clean air:

    “Love for children is the enormous untapped power that can wake us up to the profound changes we need to make if we’re to have a future worth living.”

    Thank you, Raffi for all the gifts you’ve given my children and the children of the world. MCAF will be in touch!

  • Sue

    Raffi — my kids (27, 25, 22) and I know all of your songs by heart… still! I am so happy to know you continue to honor children in your special Raffi way. Your endorsement gives MCAF a unique stamp of approval. Sue

  • JohnL

    As you can see in my profile picture. This my daughters playground! Filled with smoke from a Wood Boiler! Not a wood stove that is EPA regulated! We need to ban indoor and outdoor wood boilers! Just look at you tube! Google the appliances! There are a lot of Children being hurt by this pollution. Moms Air force needs to include this pollution in the mission statement! It carries’ all the same chemicals as already stated! I challenge MOMs to SAY SO! Don’t listen to the EPA they are in bed with the manufactures! I posted this on Facebook!